Post user interviews, I dove into other competitor music streaming services to see where these apps are succeeding and where they are lacking. Spotify is currently the only music streaming app that provides curated concerts based off of user listening history. Unlike Bands in Town, a music event locating service, Spotify combines streaming alongside event recommendations. This was a crucial discovery as Spotify is one of Apple Musics' top competitors and must be considered throughout the design of Apple's Concert Locator.
Post testing, I discovered that users really wanted to see more options regarding privacy of the added feature.
Curated music events will automatically populate based on user listening history.
By selecting profiles of your followers, the user is able to see what events people around them are going to.
After creating a prototype, I assembled 3 users to test the first iteration of the design. These interviews took place in person as well as online. Each user was given 2 flows to follow, reaching the concert locator and changing location within the locator feature. I took the main points of feedback and placed them into an affinity map.
With the core features identified for the first iteration, I created wireframes of the projected flow of the feature.
The main objective for creating the Concert Locator was to create a way for users to have their music streaming and music event planning all local to Apple Music. Before jumping into the initial wireframes, the flow of the feature needed to be addressed.
Post creation of the site map, I then documented how users could access the locator within the apps current flow. The user flow map also includes how to access event pages and ticket purchasing.
To consolidate the main points of contention, motivations, and needs of an Apple Music user, a user persona was created to maintain a centric view of the user Apple Music wants to target. Sabrina, an Apple Music subscriber and music lover, enjoys going to music events as a way to follow what is happening within her local music scene. Now that the world is beginning to open up again, Sabrina is excited to start going out again but feels overwhelmed by the amount of time she spends locating and planning events.
To learn more about Apple Music's users, I conducted 1-on-1 interviews and online surveys with first time users as well as long term users.
✳ Get to know Apple Music on a more intimate level by engaging with active users
✳ Identify key features users are looking for when looking for events to attend
✳ Evaluate Apple's design language for a harmonious integration
✳ 1-1 Interviews
✳ Competitive Analysis Venn Diagrams
✳ Persona Development
✳ Feature Breakdown
✳ Mapping Flows
✳ User Testing
Users can change the location of events via the Curated Concert page.