2021 - 2022
Conceptual project based in a passion for fresh produce
Product / UI design / UX design
One of the hardest parts of trying to live a healthier lifestyle is managing and utilizing fresh ingredients. The idea of creating Expir! came from experiencing this personally and not wanting to throwaway produce because of lack of time and forgetfulness.
Create a way for simple produce input
and recipe suggestions that coexist with
inserted food items.
Research & Analysis
End to End Design
Kicking off the project began with interviewing people about
their relationship with using fresh ingredients as well as their feelings towards recognizing their produce was beyond usable.
✧ 68% said they throwaway some type of produce every other week
✧ 80% avoid buying fresh food because of the fear of not utilizing it in time
✧ 100% agreed that they found difficulty using ingredients last minute because of lack of knowledge around preparation
After my interviews, I asked what, if any, tools did they use to try and combat wasting produce. There was no definitive app that assisted with managing food that any user suggested. This lead me to deep dive into what exists on the market and, to my surprise, there were very few options. I compiled the apps I did find in a competitive analysis chart below based on features I was interested in creating for this project. This then lead to me breaking down the user experience into a journey map and persona
The main objective for creating Expir! was to create a way for users to track their perishables while offering ways for them to use the products before reaching their Expir! date. Before jumping into the initial wireframes, the flow of the feature needed to be addressed.
Purposeful use of color
Easy to use with a guided setup for users to learn how to track their items
Similar component layouts that repeat throughout the design
From personalized alerts to recipe suggestions, Expir! empowers the user by getting their kitchen green... no slimy veggies in sight!